Othello Obituary Essay Example

Othello Obituary Paper In recent days our most respected and famous Othello has passed away. The cause of his death was due to his self inflicted stab wounds, a medical examiner later said he died due to blood loss. Our dear honoured Othello lived an interesting life, and passed many battles, sieges and fortunes, and the things he saw and experienced in his life time are the most indescribable. When he was young he was taken by the enemy and sold into a life of slavery but he managed to escape, explore the world and become a person in his own right, moving back to Venice and joining the military. You could say Othello was a successful since the day he joined the Venetian military, and the beliefs in honour he carried contributed to the respect he was shown. He was eventually made a significant figure in our national army and his quick thinking, ability to make difficult decisions, and success in battle, made him quite a hero. His mind was always focused on work and this gave his military subordinates faith in him and they fought till the death for him. It has been said that the undoing of the once great Othello and finally ending in his suicide is due to Iago, his trusted companion, and friend in battle. We will write a custom essay sample on Othello Obituary specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Othello Obituary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Othello Obituary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It has been said that Iago twisted words, bent the truth and planted false evidence so that Othello would think his fair wife, Desdemona, which he killed slightly before committing suicide, had been having an affair, with Lieutenant Cassio. A source said that some of Othellos last words were one that loved not wisely, but too well showing how he love he had for his wife and how that drove him to this tragic end. Undoubtedly Othello will be considered a hero in Venice, and one the greatest men to fight for this nation of all times. His legacy will not be of his final days and the man he became in them, but it will be for his life, for his honour, for his intelligence, for his bravery, for his love, for his heroic nature, for his loyalty and for him. Lilli Belfield JTH Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Free Essays on Hemingway-An unparalleled creative flurry

One of the foremost authors of the era between the two world wars, Hemingway in his early works depicted the lives of two types of people. One type consisted of men and women deprived, by World War I, of faith in the moral values in which they had believed, and who lived with cynical disregard for anything but their own emotional needs. The other type were men of simple character and primitive emotions, such as prizefighters and bullfighters. Hemingway wrote of their courageous and usually futile battles against circumstances. His earliest works include the collections of short stories Three Stories and Ten Poems (1923), his first work; In Our Time (1924), tales reflecting his experiences as a youth in the northern Michigan woods; Men Without Women (1927), a volume that includedAfter graduating from high school in 1917, he became a reporter for the Kansas City Star, but he left his job within a few months to serve as a volunteer ambulance driver in Italy during World War I (19! 14-1918). He later transferred to the Italian infantry and was severely wounded. After the war he served as a correspondent for the Toronto Star and then settled in Paris. While there, he was encouraged in creative work by the American expatriate writers Ezra Pound and Gertrude Stein. After 1927 Hemingway spent long periods of time in Key West, Florida, and in Spain and Africa. During the Spanish Civil War (1936-1939), he returned to Spain as a newspaper correspondent. In World War II (1939-1945) he again was a correspondent and later was a reporter for the United States First Army; although he was not a soldier, he participated in several battles. After the war Hemingway settled near Havana, Cuba, and in 1958 he moved to Ketchum, Idaho. Hemingway drew heavily on his experiences as an avid fisherman, hunter, and bullfight enthusiast (see Bullfighting) in his writing. His adventurous life brought him close to death several times: in the Spanish Civil War when ... Free Essays on Hemingway-An unparalleled creative flurry Free Essays on Hemingway-An unparalleled creative flurry One of the foremost authors of the era between the two world wars, Hemingway in his early works depicted the lives of two types of people. One type consisted of men and women deprived, by World War I, of faith in the moral values in which they had believed, and who lived with cynical disregard for anything but their own emotional needs. The other type were men of simple character and primitive emotions, such as prizefighters and bullfighters. Hemingway wrote of their courageous and usually futile battles against circumstances. His earliest works include the collections of short stories Three Stories and Ten Poems (1923), his first work; In Our Time (1924), tales reflecting his experiences as a youth in the northern Michigan woods; Men Without Women (1927), a volume that includedAfter graduating from high school in 1917, he became a reporter for the Kansas City Star, but he left his job within a few months to serve as a volunteer ambulance driver in Italy during World War I (19! 14-1918). He later transferred to the Italian infantry and was severely wounded. After the war he served as a correspondent for the Toronto Star and then settled in Paris. While there, he was encouraged in creative work by the American expatriate writers Ezra Pound and Gertrude Stein. After 1927 Hemingway spent long periods of time in Key West, Florida, and in Spain and Africa. During the Spanish Civil War (1936-1939), he returned to Spain as a newspaper correspondent. In World War II (1939-1945) he again was a correspondent and later was a reporter for the United States First Army; although he was not a soldier, he participated in several battles. After the war Hemingway settled near Havana, Cuba, and in 1958 he moved to Ketchum, Idaho. Hemingway drew heavily on his experiences as an avid fisherman, hunter, and bullfight enthusiast (see Bullfighting) in his writing. His adventurous life brought him close to death several times: in the Spanish Civil War when ...

Health Communication verses Social Marketing and allocationof Essay

Health Communication verses Social Marketing and allocationof resources - Essay Example The role of the nutritionist would be to supervise the entire nutritional portion of the program wherein the requirements as delineated by the USDA. He/she would be employed as a consultant and would plan the lunch menu on a for the week and endure the menu meets the minimal energy level of 664 kcal with a fat content of less that 30% of the total calorific content, no less than 10g of protein, 286mg of calcium, 3.5mg of iron, at lease 224 retinol equivalents of vitamin A and at lest 15mg of vitamin C. The salary for the nutritionist would be approximately $15/hour for 10 hours per week. This salary is based on the Hourly Rate Survey Report for Job: Nutritionist (PayScale, Inc. 2007). A chef would also serve as an integral part of the proposed program, the role of the chef would be such that he/she would work in collaboration with the nutritionist to ensure that the calorie and other nutritional requirements of the proposed program are met. This would be achieved through healthy culinary techniques, portion control and the close monitoring of all those involved. The chef would be an additional employee procured specifically for this program. This employee would be a part-time employee and would garner a salary of approximately $20/hour for an average of four hours per day and twenty hours per week. In addition to the nutritionist and the chef, the program would utilize a physical education/health and nutrition teacher. Currently, the department of education within each and every state utilizes physical education/health and nutrition teachers. These teachers are on staff on a full-time basis. In order to maintain the guidelines of this program, it would be necessary for these teachers to undergo specialized training in order to deliver the necessary fitness and education programs as these programs are age-specific. In addition to the age specificity, these programs are accompanied by specific guidelines

WAN Technology Research Paper Example | Topics and Well Written Essays - 250 words

WAN Technology - Research Paper Example Moreover, like any business ABC Inc cannot afford problems with the network connectivity due to low reliability since it would affect the customers and the business directly. Given the constraints on security and reliability there is little doubt that the solution for ABC Inc is a private WAN connection. A dedicated private WAN would cost ABC Inc far more than using packet switched connectivity. It is common for multiple businesses to be using the same private WAN with packed switched connectivity since it affords the amount of reliability and security needed by businesses without entailing the extra cost of a dedicated private WAN (O’Brien & Marakas, 2009). Moreover, it is highly likely that the private WAN used by ABC Inc would utilize the frame relay protocol since it is more widely implemented than the X2.5 protocol (Cisco, 2012). Using frame relay protocol would provide ABC Inc the required amount of reliability and security for its private WAN

Research for the Financial Risk Management Problems of Small and Literature review

Research for the Financial Risk Management Problems of Small and Medium-sized Enterprise in China - Literature review Example Similarly, Allen warns that investors who fail to adopt the correct strategies in handling the identified risks always face severe consequences. To support his ideology, he says that the economic depletion of 2008 came out because of the then major financial firms failing to adopt the correct strategies of managing loose credit. Mulz 2011 (pg. 7) defines financial risk management as the aspect of evaluating and managing current or possible financial risks within the firm. He says that even though financial risk management practices cannot always prevent firms from all possible risks, they are beneficial in a way as they decrease the level at which firms are exposed to the risk. According to (pg. 9), risk management has some similarity to financial risk management. The similarity arises from the fact that in both cases, investors and firm managers are required to identify potential risks, evaluate possible remedies that they can embrace, and finally implement the most appropriate strategies in such a way that the objectives of the business are handled satisfactorily. Historically, various economies of the world have different mechanisms of controlling their markets. This is to mean that a strategy can be ideal for implementation in the United States but not in China, Brazil, Australia or South Africa for that matter. This essay aims to provide more insight on both risk management and financial risk management, but by comparing the most applicable strategies in China with those in Western nations notably, the United States of America. Similarly, this essay aims to discuss how differently bigger companies as well as small and medium-sized enterprises in China manage risks. On the same note, the essay briefly covers some of the financial risk problems that SME’s face in their attempt to compete with the already established corporates. Chance 2010 (pg. 47) argues that the

The Uk Budget Hotel Sector Literature Review Tourism Essay

The Uk Budget Hotel Sector Literature Review Tourism Essay The negative connotation, which camped in the thoughts of regulars of small-sized commercial hotels, also known as budget hotels, is being substituted by a perceptual experience of affordability, proficiency and decency (Parsons, G., 2008). The swift shifting market changing aspects has positively affected the budget hotels fragment. This can be observed from the elation amongst local and international hospitality operators of budget hotels. There is a well-defined shape of evolving European vacationer over the direction the hospitality industry is taking (Solomon, M. R., 1992). Budget hotels are in the progression of being redefined with novel models, innovations as well as strategies. With converting mentality of customers and operators, modern-day budget hotels have fully taken a U-turn with unhesitating contrast. Being at a time when mini-full service hotels are acknowledged as business class, budget hotels have a healthy future. Budget hotels are compacted with simple facilities for apprehensive business travelers, hence targeting a precise market division of middle-rank business executives and price-sensitive corporate. Competitive hospitality entities are sensibly priced while having good service, style, and ambiance, and they manifest professionalism (Deloitte, 2004). A very high growth for budget hotels is envisioned, however the situation would be shrank due to deficit in supply of professional human capital. Nevertheless the encounters lay ahead need to be assumed as the spirit to test and the zeal to outshine continue. The UK Budget Hotel Sector In the UK, the budget hotel sector is at a point of exponential growth (McCaskey D., 2000).The branded budget hotel market remains to be controlled by hardly two heavy players. This is in reference to a new study by TRI Hospitality Consulting. Table 1 below from Budget Hotels 2010 UK show that the leading brand, Premier Inn, owned 41,511 rooms by the end of 2009, earning it a market share of about 38%; The closest contender to Premier Inn was Travelodge, having 27,010 rooms by the close of 2009, earning Travelodge a market share of almost 25%. Premier Inn and Travelodge therefore control over two thirds of the budget hotel brands market in the United Kingdom. Table 1 UK Leading Budget Hotels Operators Source: Budget Hotels 2010 UK Brand Number of Hotels Number of rooms Premier Inn 582 41 511 Travelodge 377 27 010 Holiday Inn Express 109 12 464 Ibis 53 7 173 Jurys Inn 23 5 828 Innkeepers Lodge 91 2 652 Etap 17 2 212 Ramada Encore 16 1 947 Days In 30 1 834 Day Hotel 12 1 562 The branded budget sector in the United Kingdom is centered in just a couple of companies. However, the competition keeps on to fly high in the general hotel industry as the budget hotels take over the mid-market hotels and boardinghouses. Jonathan Langston, the managing director of TRI Hospitality Consulting agrees with this observation (Parsons, G. 2008). After 1993, the count of rooms in budget hotel in the United Kingdom has risen by more than 10 times from 10,555 rooms in 1993 to 109,528 rooms at the close of 2009. Although Premier Inn and Travelodge control the branded budget market, many new brands have been coming up into the sector (Tri Hospitality Consulting, 2010).The most fortunate competitor to Premier Inn and Travelodge has been Holiday Inn Express which currently runs 109 hotels having 12,464 rooms (Tri Hospitality Consulting, 2010). However, this is less than 50% of the Travelodges number of rooms, and less than 30% of Premier Inn. Recession Impacts on the Budget Hotel Sector The new study, done by HotStats and issued by industry newsletter Hotel Analyst, as well makes it clear that while robust, the budget hotel sector has not remained unhurt by the economic downturn. Throughout 2009, returns per available room went down by 9.1%, with tenancy falling by 5.9% points to 67.8% and rate holding up better with a decline of 1.1% to  £50.97. The effect of recession on the budget hotel sector was confirmed by Jonathan Langston when he said, The budget hotel market has truly been the hotel industrys success story of the last decade. While trading has suffered in the recession, new hotels are continuing to open, reflecting the long term viability of the segment, (TRI Hospitality Consulting, 2010, Pp. 1). The Budget Hotel Market Environment The UK Budget hotel sphere began in 1985 with the inaugural of the Ibis at Heathrow, as well as Little Chef Travel Lodge. Ten years later, there were about 400 budget hotels having 28,500 rooms in total. As already mentioned in this paper, the budget hotel sector is exponentially growing, becoming increasingly swift; Merrill Lynch forecast the budget hotel rooms to increase from 40,000 in 1999 to 80,000 in 2003 taking a 20% share of the UK hotel market (Deloitte, 2004). An exploration study by the Henley Centre (2000) Leisure in the New Millennium staged to the Joint Hospitality Industry Congress (JHIC) demonstrated that development in real disposable income was increasing demand. This unrestricted spend had been arising at 2.6% since 1995 and was visualized to speed up its rate of growth to 3.7% Compound Annual Growth Rate by 2005. Leisure consumption was shifting from being looked upon as a luxury to becoming a necessity, in fact, almost an elementary human right. The effect of individuals seeing leisure as part of their run-of-the-mill running expenses should be to cut down the industrys cyclicality. Afore the budget hotel industrys historical perspective as suffering from a hyperbolized cycle, the realism is that this industry has developed at a similar rate as the GDP since 1993 (McCaskey D., 2000). There is a lot of evidence to demonstrate that every night budget hotels in the UK growingly affranchise the population into budget hotel use. This must be a wanted shift from the 1960s the time at which fewer than 5% of the population in the UK stayed in UK hotels, to the rates experienced today 21st Century, when more that 50% of the UKs population are active hotel users. Arguably, McDonalds was a chief accelerator in stimulating the development of the UK eating-out market. McDonalds got rid of many of the roadblocks or inhibitions to hotel usage. Several strategic success reasons behind McDonaldss QSCV (Quality, Service, Cleanliness and Value) are very relevant to budget hotels. To protect its name that could be taken advantage of, McDonaldss attorneys had to deter one business from brand-marking its hotel product McSleep (McCaskey D., 2000). With 80,000 rooms and 80% tenancy rate, approximations point that, budget hotels will accommodate more than 23,000,000 room-nights per year; in other words over 55% of an entire UK PLC demand. Kleinwort, B. (1996) figures demonstrate that back in 1995, UK PLC hotels gave 31.35 million room nights on sale. Accordingly, these newly lodge formats having low cost base have become a major challenge to two-thirds of the star conventional hotels which incline to having comparatively high costs reinforced into their operations and per se, lack the plasticity to elevate their operation to four-star levels, or to reduce costs to empower them to tie lodge prices. McCaskey, D. (2000) depicted budget hotels as a more and more hungry Pac Man as they cut a strip through the current industry. Similar volatile increase in lodge facility in the United States from the mid 60s to the late 70s left many of the USs distracted mid-market hotels in confusion. In the air, Governmental deregulation engendered the development of low cost airlines, a move that served to give rise to the speedy end of Pan Am and TWA. Deregulation is at present in full spate in the United Kingdom and Europe with a radical diminishing effect on costs and subsequent revenues in both airline and hotel industries. In the United States, the waysides and conurbation are now full of supererogatory and peripheral lodge properties constructed all through their boom years while some companies such as Red Roof Inns and La Quinta still record continuing success every year (McCaskey, D., 2000). The Battle for Market Share The budget hotel market has all the features of the growth phase in the product/service life cycle, making it an apotheosis. The marketing processes commonly associated with the growth phase are: The approaches which promote resilient brand loyalty; The approaches which reinforce market share: The approaches which improve a competitive status and underline the differentiated benefits. The marketing activities of Travel Inn brand, owned by Whitbread Hotel Company, stand out to clearly exemplify the above three. Travel Inn brand has been so orchestrated to cut down the risk of a negative client experience and has built a lasting value. Travel Inn conforms to all the standards for classification as a Leadership Brand, ranked beside other brands including Coca-Cola, Volvo, Disney, as well as Tesco. In other words, Travel Inn and the other four live a sort of Total Brand Management lacking in other organizations. Other budget hotels also need to pursue similar status. The exemplified companies and Travel Inn have a tenacity that communicates all that they do for everybody to know what they can best do for the brand. To affirm this take, Travel Inn competitive advantages have been examined using the Seven Characteristics of Leadership Brands model (Tilley, C., 1999). The Seven are the common elements to be found in all leading brands; they are the ways by which brands r egularly and consistently bear their promise. Travel Inn is the prominent market leader in the mushrooming budget hotel industry; attaining 86% room tenancy, across its 250 outlets, noting that every newly opened Travel Inn operates for about three years before it gains about maximum penetration in its home-grown area. This dilutes Travel Inns general mean group occupancy. This budget hotel takes another three years to build its regular clientele base. Accordingly, Alan Parkers, Hotel Companys M.D. (Parker, A., 2000) argument that a great number of Travel Inns invariably performed at mid-90% tenancy, can be said of being bold as well as true. It is evident that Travel Inn is doing what others are not doing in order to successfully remain competent. For instance in 1999, Travel Inn recorded a staggering 78% repeat occupation. Further analysis of Travel Inns figures staged that 77% of its customers stayed doubly or more throughout a year. In the meantime, 33% of the budget hotels customers stayed over 21 nights per annum year while more than 15,000 stayed every single night (Tri Hospitality Consulting, 2010). In contrast to other UK budget hotels, Travel Inn finds another competitive advantage on booking; Travel Inn has a system by which its regular customers are able to book further and further beforehand to secure their spaces. Competitive Advantage Success factors held by one budget hotel can be adopted by another. Travel Inn does a number of things that place it at a better place to successfully compete in the market. In reference to Travel Inn, the following strategies have been found to help budget hotels in competing successfully for market share: 1. Competitive budget hotels influence the conducts of their clients instead of following conventions and markets; they create customers. It is a practice and tradition in the hotel sector to come up a sophisticated rate of discounts. These discounts may be related to the volume of business and booking period among others. This strategy is meant to maintain and generate demand to make the most of tenancy and price. However, some budget hotels run without these incentives abs they still make it in competitive business. This could imply that there are factors other than this that place such brands on a competitive edge. For instance, Travel Inn does not offer such discounts; it neither pays travel agent commissions. As much as these are revolutionary departures from the budget hotel industry norm, Travel Inn still out-performs the occupation averages for the budget hotel sector. Travel Inns AARR (average achieved room rate) without discounts is the chains rack rate. 2. Competitive budget hotels efficaciously make a meaning that is more than just a function of the product or service. The best meanings are grounded on profoundly felt human needs. A research report on June 29, 2009 by Guy Parson, the Director of Marketing at Travel Inn, indicated that Travel Inn was more welcoming compared to Holiday Inn Express or Travel Lodge. The report also confirmed the speculations that Travel Inn was the first option in cheap accommodation. Very encouraging client gratification surveys as well as mystery shopping rates were being attained throughout Travel Inn and were invariably supervised. From this quantitative and qualitative research it was learnt that clients truly enjoyed their Travel Inn rooms that were new and lively (Parsons, G., 1999). Travel Inn has a compulsory total renovation after every three years, up to and including the bed. Evidently, there are other budget hotels which are riding on a similar competitive edge. For instance, on September 10, 2009, David Michels (2000) gave a brief biography in which he stated that among his first undertakings immediately after taking over as Chief Executive of the tumultuous Stakis Hotel Group was to make a request to a bank to enable him to buy 4,000 new beds for the hotel. Michels, D., (2000) acknowledged that the move helped Stakis recuperate. Michels said, We are after all in the sleep business, it would seem that one of the major components in making this a pleasurable experience is frequently ignored (Michels, D., Pp. 3). From this proceeding, Paul Slatterys (1995) analysis established that the gap between UK hotels PLC and unquoted firms is daily broadening while the tormenting multitudes of independent budget hotels deteriorate into slums. How Budget Hotels Achieve Competitive Advantage Still using Travel Inn as an example, this paper now focuses on how the most successful budget hotels in the UK have achieve a competitive edge. 1. Leadership budget hotel brands stand for meaning everything that they do According to McCaskey, D. (1999), the Travel Inn line of attack in relation to pricing is totally ethical. Leadership budget hotel brands take a pluralist line, such as an impression that a companys performance ought to be looked at in a much more pluralistic manner than just by the bottom line. Such budget hotels frequently go beyond the minimal demands of Corporate Governance. These budget hotels policy is an example of good practice. Given tenancy figures and the significant amount or deflected demand, Whitbread could maximize its price easily. Notwithstanding, Whitbread stands for the prices which are conventional, competitive, widespread, logical and fair, which makes it to easily communicate the prices throughout its affiliates. There are only three classes of prices in the UK budget hotel industry; Roadside, Metro (in City Centre) and Capital (in London). However, leadership budget hotel brands carry out price research to insure that the prices are in line with customer value. It is believed that many of Whitbreads contenders simply follow Whitbreads lead. Though the pricing warfare has for a long time successfully invaded the unjust pricing in retail banking, super-marketing and automobile distribution, there are however too many doubtful practices in the UKs budget hotel industry (McCaskey, D., 1999). These questionable traditions comprise of: Hyperbolic rack rates; Bait and Switch publicizing promotions; Single-room supplements, and; Over-Riding Commissions (kick-backs given to agents/ middlemen and their staff. Given the present-day consumer rights desired order of business, the four questionable practices will unavoidably be disclosed. 2. Leadership budget hotel brands are steady and expressive in every facet of their communication This strategy ensures understanding. Whitbreads recent innovational TV promotion fully conforms to this approach. A reexamination study staged in April 2000 affirmed that the purposes set for this TV commercial were outmatched. The researchs outcomes demonstrated that: à ¢Ã¢â€š ¬Ã‚ ¢ Spontaneous awareness had risen from 12% in April 1999 to 26% in May 2000. à ¢Ã¢â€š ¬Ã‚ ¢ Prompted awareness had risen from 67% in April 1999 to 82% in May 2000. à ¢Ã¢â€š ¬Ã‚ ¢ New logo recognition rose from 17% in April 1999 to 51% in May 2000. à ¢Ã¢â€š ¬Ã‚ ¢ Over the campaign period, there was a 16.5% increase in Central Reservation calls à ¢Ã¢â€š ¬Ã‚ ¢ Over the year there had been a 99% increase in e-mail requests and a 900% increase in Web Site visitors. The site should take interactive bookings shortly. (Whitbread Marketing Department August, 2000, Pp. 12) The Whitbreads staff handbook on the other hand captures the effect of the brand which is apportioned among team players. These foreshortened extracts from Whitbreads staff handbook are a model of what ought to be carried out by other UK budget hotels. The book states: à ¢Ã¢â€š ¬Ã‚ ¢ Dare to care; Budget hotel staffs need to show considerateness, regard client as special so as to ensure that the brand transcends what is expected. à ¢Ã¢â€š ¬Ã‚ ¢ Keep it simple; Budget hotel staffs should not over-complicate matters; Whitbreads staff are informed that being informal helps them to communicate crush barriers. à ¢Ã¢â€š ¬Ã‚ ¢ Right first time; Budget hotel staffs ought to be passionate about the industry standards. The then Whitbreads CEO David Thomas (2000) got this Right First Time attribute right with an instance serving as a lesson for the budget hotel sector. Mr. Thomas said that Most of the budget hotel sector needs continuous investment in people. He said, This is an area where I believe we most frequently shoot ourselves in the foot. Putting a raw recruit with little or no training and, no experience, in front of a customer is unforgivable. In the end this is the most expensive option to take because we then have to find more raw recruits and more customers, because the experience demeans them both, (Thomas, D., 2000, Pp. 7). Thomas (2000) continued to say that by the budget hotels industry standards, Whitbread had comparatively a low staff turnover. According to Mr. Thomas, the investment of budget hotels in training and improvement, and competitive pay and considerations, are critical factors in the future of the budget hotel industry. These tools of the trade, Mr. Thomas said, shape the future of this industry. 3. Leadership budget hotel brands are dynamic, invariably adopting to meet new demands and remain pertinent In a 1998 brand re-launch, Project Catapult, Guy Parsons (1999) clearly redefined the brand proposition. In his speech, Parsons suggested a number of things that ought to be done by UK budget hotels that wish to have a sharp competitive edge. Parsons proposed that UK budget hotels need to have a constant duologue between the hotel and its customers. A succeeding UK budget hotel in terms of competitive edge should have the following characteristics: It should fit its general mission statement; It is should be grounded in fact, and there should prove to support it; It should have a good tonal fit in line with the most recent research findings; It should suggest the audaciousness and confidence of being a market leader It should state its attention for internal motivation It should state its clear focus concerning communication It should bear in mind that price is not the center though value should still be The UK budget hotel according to Parsons, G. (1999) should use the above measures to draw their competitive strategies. Budget Hotels Societal Roles to Achieve Competitive Advantage Leadership Budget Hotel brands have social responsibilities According to Whitbreads Chief Executive, David Thomas (2000), during The Joint Hospitality Industry Congress at the Gloucester Millennium Hotel, leadership brands hold beliefs, positions and, conduct which earn the respect of the people outside the brand. A few years before 2000, Travel Inn had been criticized by some players in the budget hotel industry, and by a good number of city market analysts, for missing the chance of making short-term profits in Travel Inn. The analysts attributed the cause to having one national price that Travel Inn applied each throughout the week. After Travel Inn sharpened its strategies, Travel Inn it has since developed to become among the UKs biggest branded hotel chains having 250 hotels and 12,500 rooms. As tabled earlier on this paper, Travel Inns tenancy is increasing across the brand relative to its returns. Thomas bases Travel Inns success on a win-win approach between the brand and its clients. 2. Budget Hotel brands leadership is earned not given Leadership budget hotel brands percolate the whole establishment; they are not merely the organizations label. Leadership budget hotel brands serve as a living model of how well to carry on, what activity to do to achieve the best, and how to perform into the future. Other UK budget hotel brands need to realize the groundbreaking and innovative strategies developed by Whitbread. In its inauguration, Travel Inn yipped that it was set to start up a totally innovational and path-breaking scheme which would play a role in further differentiating it, give its brand the first mover status as well as maintain its intention as The UKs Favorite place to Stay. Successfully, Travel Inn has lived to live its initiation dream. This thus serves as an example to other UK budget hotel brands; they should set their own societal goals, live by them so as to place them in a better competitive position (Parsons, G., 1999). The Future for the UK Budget Hotel Sector Mr. Robert C. Hazard, President Choice Hotels, in the year 1994 was quoted saying, the period 2000-2010 will be the most competitive in the history of the UK Budget Hotel industry..every lodge must become more market driven, improving its product to create a unique, sustainable competitive advantage and a perception of greater value amongst its guests (Porter, M., 1996, Pp. 61). Porter argued that strategic advantage may be earned via uniqueness. He said, A company can only outperform rivals if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at lower cost or do both (Porter, M., 1996, Pp. 67). Porter also acknowledges that through differentiation, arithmetical productivity leads to superior measure and lets a company to charge even higher normal prices per units. It also makes a company get more efficient results even in lower than normal costs per unit and all this enable a company to achieve a virtuous circle . Today, the quick development stage in lodging services decelerates as the market attains full development and becomes concentrated. Predictions place this development at an infiltration that is approximately between 20% and 25% in the hotel market in United Kingdom. The predictions have mentioned important presence in the developments at the waysides, in the outskirts, in inner-cities and also in London. The hotel market in UK will be noticeably defined by price and quality groupings, from the super- budget to upper-market economic systems. Most hotels that will be the mid-market contributors in the current cluster include, Holiday Inn Express, Premier Lodge, Travel Inn and Travel Lodge. These hotels are expected to have realized their strategic and network aspirations and to have also settled most present matters such as the telephone facilities in the hotel bedrooms, the extra conference and meeting rooms. These improvements should be carefully examined so as to meet the actual cus tomer prerequisites. Increment in competition is expected over the years and growth in supply is also expected to surpass the growth in demand. The stronger players are gradually expected to battle one another instead of just taking business from the lesser participants as presently (Pricewaterhouse, 2010). In 1998, the Vice President of Holiday Inn Express, Mr. Shane Harris remarked that, The budget sector is over supplied with non-branded, poor quality, inconsistent hotels. These will be overtaken by the branded budgets which are currently undersupplied, (Harris, S., 1998, Pp. 21). The renowned betting and control organization, Pricewaterhouse Coopers recognize Brands as the large components of an organizations incorporeal worth (July 2000). Pricewaterhouse Coopers also influence brands capability to improve stakeholder worth with trademark tactics in formulating competitive benefit. The trademarking idea has changed from product advertising to service advertising. Corporate brands should steadily mirr or the capabilities of the particular organization. Table 2 Literature Review Matrix Author/Focus Industry Recession Environ Share Advantage Strategy Social Future Deloitte Kleinwort, B McCaskey Michels Parker, A. Parsons, G. Porter, M. Pricewaterhouse Slattery, P. Solomon, M Tilley, C. THC Whitbread

Women Being Controlled in The Yellow Wallpaper -- essays research pape

The Yellow Wallpaper Today, women have more freedoms than we did in the early nineteenth century. We have the right to vote, seek positions that are normally meant for men, and most of all, the right to use our minds. However, for women in the late 1800’s, they were brought up to be submissive housewives who were not allowed to express their own interests. In the story, â€Å"The Yellow Wallpaper,† by Charlotte Perkins Gilman, a woman is isolated from the world and her family because she is suffering from a temporary illness. Under her husband’s care, she undergoes a treatment called â€Å"rest cure† prescribed by her doctor, Dr. Weir Mitchell. It includes bed rest, no emotional or physical stimulus, and limited access to people. However, due to isolation, the woman creates a delusional relationship with the yellow wallpaper in her bedroom. It’s patterns stand for everything that is going on in her current life. She is a lonely woman who yearns to escape the wa lls around her and be free. As the story begins, the woman in the story is suffering from temporary nervous depression and has just been released from a sanitarium. Because she is ill, her husband John has been given instructions from her doctor on how to help her recuperate. â€Å"He is very careful and loving, and hardly let’s [his wife] stir without special direction† (Gilman, 451). This treatment confines her to her room upstairs. She is also required to have plenty of bed rest and is restricted from people and stimulation. However, one can say that such instructions will cause the illness to continue because of a lack of activity, isolation from the outside world, especially family members. It appears the woman in the story wants to ... ...rld and the woman represents her. Ultimately, John’s wife concludes that her only escape from the room is to tear down the wallpaper. In doing so, she releases herself and takes control of her life. Gilman has based this story on her own experience. She gives readers a glimpse on how women were restricted from mental stimulus and creative thinking because they were forced to conform to societies’ norms. The woman in the story is a prime example of how women were denied participation in their own marriage. Works Cited Gilman, Charlotte Perkins. â€Å"The Yellow Wallpaper.† 1892. pgs. 450-461. Johnson, Greg. Gilman’s Gothic Allegory: Rage and Redemption in â€Å"The Yellow Wallpaper,† in Studies in Short Fiction, Vol.26, No. 4, Fall, 1989, pg. 521-30. Korb, Rena. An Overview of â€Å"The Yellow Wallpaper,† in Exploring Short Stories, Gale Research, 1998.

Dubliners †Joyces depiction and portrayal of Dublin Essay

‘He felt how useless it was to struggle against fortune†¦Ã¢â‚¬â„¢ ‘A Little Cloud’ ‘There was no doubt about it: if you wanted to succeed you had to go away you could do nothing in Dublin.’ ‘A Little Cloud’ From your reading of ‘Eveline’, ‘Araby’ and ‘A Little Cloud’, write about Joyce’s depiction and portrayal of Dublin in relation to the quotations above. Dubliners are a group of short stories by James Joyce. The whole series of the Dubliners is based on the city of Dublin and the people who inhabit it. We are studying three of the story’s ‘Araby’, ‘A Little Cloud’ and ‘Eveline’. The tone of the stories are depressing and full of misery. In a ‘Little Cloud’ Joyce shows that you can do nothing in Dublin. Joyce presents the character of little chandler as a weak and pathetic character this is shown by the use of the phrase ‘his hands were white and small, his frame was fragile, his voice was quiet.’ Little chandler is visiting his friend Ignatious Gallaher who grew up in Dublin and is a successful journalist this is shown through ‘had become a brilliant figure on the London press.’ Additionally we can see that Gallaher has done well for himself by the place that he wants to meet little chandler. This is highlighted by the phrase ‘he had never been in Corless but he knew the value of the name’, ‘people went there after the theatre to eat oysters and drink liquers’. Little Chandler’s character shows how Dublin disappoints people constantly. Little Chandler would like to write poetry but he knows that he can’t because he lives in Dublin. He has too many responsibilities like his family and his job. We can see also that Gallaher is having a really exciting time visiting lots of places like Paris and London. He is also making a good name for himself being a journalist in London. We can see that Little Chandler is jealous this is shown by the phrase ‘that was Ignatious Gallaher all out ; and, damn it, you couldn’t but admire him for it’. Additionally we can see that Little Chandler doesn’t have a good relationship with his wife. This is highlighted through the phrase ‘At first she wanted to take it back’ and ‘she threw the blouse on the table and said it was a regular swindle to charge ten and elevenpence for that dress’. We can see that little Chandler would like to make it as a poet and what we learn is that he always did better in school than Gallaher and yet Gallaher was the one who was better off. This shows his disappointment and how Dublin disappoints and this is why he cannot make it as a poet because of Dublin. In ‘Eveline’ James Joyce portrays Dublin as a city in which is decaying, poor and hopes and dreams are constantly being ruined. Eveline is a young women who is kept in the city by a bond between her and her mum. This promise was made on her mother’s deathbed. Eveline promised that she would keep the family together no matter what happened. She lives with her father and she has brothers and sisters but they don’t stay with her. She provides the money for the family this is shown through the phrase ‘she always gave her entire wages seven shillings’. She is fed up of this horrible life full of poverty and decay. The only good thing in her life at the moment is a sailor called Frank and sails round the world with the navy. They have been seeing each other and she wants to go with him and live in Buenos Ayres. But we can that it is hard for her to do. We see that Joyce has a lot of resemblance to the character of Eveline she promised her mother on h er deathbed and Joyce’s mum wanted him to confess his sins at church on her deathbed. In ‘Eveline’ we know that she had quite a tough and rough childhood but she loved it this is shown by the use of the phrase ‘the children of the Avenue used to play together in that field’. This shows that her childhood was a good apart from one thing her father was very violent towards her and her brothers this is illustrated in the passage by ‘Keogh the cripple used to keep nix and call out when her father was coming’. But that was when Dublin wasn’t a slum. I know fro my own knowledge that at that time Dublin boasted the best slums in Europe. We can see how Dublin is a decaying city in the story through the phrase ‘in her nostrils was the odour of dusty cretonne’, ‘inhaling the odour of dusty cretonne’. This shows that it’s all around not just in one spot. Towards the end of the story we realise that she can’t go with Frank to Buenos Ayres because of her promise with her mother she realises this just as she is about to board. She sees how her dad is old and can not look after himself with out her help. â€Å"Araby† is a short story by Joyce that I believe is a reflection of his own life as a boy growing up in Dublin. Joyce portrays the young boy as a narrator; however the narrator seems much more mature then the boy in the story. The story focuses on the boy’s feelings for the girl on North Richmond Street we can see how the story is about disappointment and love and I believe it is a reflection of Joyce’s life and the constant struggle. The boy is obsessed with his friend’s sister he hides in the shadows, peering secluded from a distance trying to spy her â€Å"brown figure† this is obviously his first love this is highlighted through the phrase ‘we hid in the shadow until we had seen him safely housed or if Mangan’s sister came out onto the doorstep’. One day he finally builds up the courage to ask her what she is doing at the weekend we learn that there is a bazaar going on in the city but ‘she could not go, she said, because there would be a retreat in her convent’. The narrator decides that he wants to bring her something back from the bazaar. The boy sees the bazaar at Araby as an opportunity to win her over, as a way to show her that he wants more than a friendship. However, the boy is lost for words to speak. He fantasizes about her, how bringing her a gift from the bazaar will capture her heart. He had promised her a gift and he is annoyed by his uncles late return home and his forgetfulness. This is shown through ‘at nine o clock I heard my uncles latchkey in the halldoor’, ‘I asked him to give me the money to go to the bazaar. He had forgotten’. Nevertheless, he is undeterred and catches an empty train to the bazaar. He finds it much like North Richmond Street, empty and dark with few people. The young lady at the stall ignores him while she talks with the men. This is shown through the phrase ‘a young lady was talking and laughing with two young gentlemen’. When she finally approaches, he is not certain what he wants. As the woman turns and walks away, he realizes the opportunity of winning his friends sister through gift has slipped. In the end, regret burns in his eyes as the cold grip of reality takes hold of him. In all of Joyce’s story’s Dublin is always portrayed as place of misery and depression. We see how this is shown through all of Joyce’s story’s. In Eveline we see how she is disappointed by the responsibilities at home and that is the reason she can’t go to Buenos Ayres. In Araby his uncle coming home drunk and not letting him go to the bazaar disappoints the boy. In a little cloud we see how the charcter of little Chandler is constantly being disappointed this is shown by Gallahers success instead of him. Gallaher has made it as a successful journalist and has visited all of these fancy places even though Chandler always used to do better then him at school. Chandler also doesn’t have a very good relationship with his wife and this depresses him. Dublin doesn’t sound like a great place to live or grow up as Joyce depicts it. In conclusion Joyce portrays Dublin as a prison of misery and depression people are trapped and it is a graveya rd of ambition.

Brandy Norwood

To develop a healthier eating habit for dent that work out in the gym instead of eating junk food while exercising eating healthier will help control weight, improve health conditions and diseases, and also boosts energy levels to perform better while exercising. Give some background information about why you are proposing your suggestion so that the reader has a better understanding of the problem. The gym should be a positive place to work out at, when you go to a vending machine to get a snack what would you eat? Snickers or a granola bar?Students don't have the option to make that decision. Time and time again I e students having to make the wrong choice by eating unhealthy. Making vital decisions to choose to eat unhealthy because they don t have healthier items to offer students. This effects the students in many ways this makes the student unfit after having a full work out, this puts more calories into the students body that they just burned while working out, and lastly it d oesn't stimulate the body as would a healthier choice item Having them ready to go to class to be ready to participate in class.State a solution to the problem; this is where you give specifics about your suggestion. A solution to this problem would be to take an evaluation from the student body, where they are able to voice their opinion on if they fill that they want a healthier vending machine in the recreational center. If so move forward and by getting the student body to get the Southern University to provide a better vending machine by asking if Southern University A&M college could add a 1. 00 charge to tuition to make a possible attraction for students in their health.The dollar will exceed beyond its limits there are a little over 5,000 students that attend Southern University at the moment which is the cost of a vending machine from BBS. Com. The money that we assets from the student body every semester will go towards healthier vending machine primarily in the gym. This also will be for maintenance of the machine and also to cut cost. By working with this company they would be able to give the university a discount. Continue with any costs that will be involved. It was added in the previous paragraph Conclude by restating the problem and proposed solution.To develop a healthier eating habit for student that work out in the gym instead of eating junk food while exercising eating healthier will help control weight, improve class participation , and also boosts energy levels to perform better while exercising. The conception of having a better quality and healthier environment for people that uses Southern university a&m college recreational center. Is the ideal good or bad to use a survey of 25 stimulating questions to get to the bottom of it once and for all? How do students really feel about having Auditor or yogurt ? Would they rather drink a coke or a bottle of water?What do students want? Student survey (6-7 ) questions ). How will healthy vendi ng machines in the recreational center help improve students' performance? 2). If a healthier snack machine was put into the recreational center would you purchase snacks? 3). What snacks would you like to see put into the machine? And why? 4). Do you think students will perform better if eating heather snacks while working out? 5). What snacks would you not support being a part of the snack machine? 6). Has this ever been a concern for you to see heather snacks in the vending machine? People that uses Southern University a college recreational center.

5 Sentences That Should Save the Best Until Last

5 Sentences That Should Save the Best Until Last 5 Sentences That Should Save the Best Until Last 5 Sentences That Should Save the Best Until Last By Mark Nichol English is a flexible enough language that a set of words can be ordered in any of several ways to communicate the same idea. However, in writing as in many other human endeavors just because you can doesn’t mean you should. Here are five sentences rendered more effective by positioning the most important information at the end. 1. â€Å"He had told her that his illegal drugs were actually vitamins for months.† This sentence, like many others that include a misplaced modifier, suffers because it reads as if the perpetrator had told someone that the illegal drugs in his possession were vitamins intended as nutritional supplements for the periods of days known as months, after which they were not so intended. This is a â€Å"You know what I meant† mistake, which is still a mistake. A better rendition one that appropriately positions the modifier directly after the verb it modifies places the key detail in the final position: â€Å"He had told her for months that his illegal drugs were actually vitamins.† 2. â€Å"Outdoor illicit drug markets are free of the stuff and crime bosses say they get the credit, not the government.† What is it about drugs and clumsy sentences? The latter part of the sentence implies that crime bosses say that they get one thing (the credit) and not the other (the government). What the sentence means is that crime bosses are taking credit for the absence of a substance from illicit drug markets; they, not the government, they claim, are responsible for the beneficial result. Placing the two contenders for credit in contrasting parallel, as I did in the previous sentence (and inserting a helpful comma between the two independent clauses), improves the sentence structure and clarifies the meaning: â€Å"Outdoor illicit drug markets are free of the stuff, and crime bosses say they, not the government, should get the credit.† 3. â€Å"He was a member of the team during that series but did not play due to a concussion.† â€Å"He . . . did not play due to a concussion† invites the question â€Å"Why did he play?† But the concussion is the cause of his nonparticipation in the series. The intended meaning becomes clear if the phrase â€Å"due to a concussion† is inserted as an interjection before the key fact (â€Å"he . . . did not play†), rather than confusingly appended to it: â€Å"He was a member of the team during that series but, due to a concussion, did not play.† 4. â€Å"It’s not just losing in the regular season that strengthens your core, but losing in the playoffs as well.† The correction to this sentence may seem to contradict the point of this post. Isn’t â€Å"losing in the playoffs,† rather than â€Å"losing in the regular season,† the point of the statement? Actually, as demonstrated in the previous sentence, contrasting phrases are best positioned together in the midst of a sentence. The key detail is what the two types of losing have in common: â€Å"It’s not just losing in the regular season, but losing in the playoffs as well, that strengthens your core.† 5. â€Å"The longer she stayed, the more interesting and meaningful the experience became, despite the hardships involved.† The false key, however, isn’t always best relegated to the midst of the sentence. Sometimes it’s best to get it out of the way at the beginning: â€Å"Despite the hardships involved, the longer she stayed, the more interesting and meaningful the experience became.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsItalicizing Foreign WordsOne Scissor?

Organisational Change Management Essay Example | Topics and Well Written Essays - 2750 words - 2

Organisational Change Management - Essay Example An act that has seen it do quite well in maintaining competitive position in the face of growing competition. However the impact imposed on the company by the recent economic intrigues has made the management to rethink on the strategic planning to keep the company afloat by reducing cost as quickly as possible to enable its survival. It is with this in mind that the management has resolved to stop producing some components in its line of production and concentrate on the production of other components on fewer more promising sites. A decision that the subordinates are yet to know as it is only discussed by a few senior managers of the firm. The new plan as decided by the senior staff will involve the expansion of the company’s main firm at Blois, France. This is because the plant at Blois has the most advanced technological advancements in terms of manufacturing and the factory is not yet working to capacity thus, increase in production at Blois is projected to produce a redu ction is cost. The UK based factory is set for closure because it is considered as having relatively more outdated manufacturing technologies as compared to the other sites. Consequent to these new strategies, the employees and stakeholders in the UK manufacturing facility are bound to be baffled by the news since, according to them; they expected a major boost and development in their plant. Besides, the closure will lead to redundancies and lack of or minimal opportunities for redeployment and access to alternative jobs since only one group of the technicians is encouraged to move to Blois. Other impacts such as the loss of the an international and vital market at Didcot, failure of the development engineers to relocate and a fear of job insecurity among the employees in the other factories based in Spain and France are inevitable once this new strategy has been announced. Definition In the D2 case it is important to note that organizational change is required. This is as seen by the dwindling income from the plants put in place by the firm at various sites. The economic trends and the problems it has brought have been dealt with through application of proper change in the operations and productions. The economic recession that has led to the reduction in the profits and returns that the company was making prior is considered as an environmental pressure that forces the management and leadership to come up with a change plan in a bid to allow the company to survive. As a result of this environmental pressure, which is the major problem facing the firm, it is forced to find a way of reducing the amount spent servicing one branch(UK branch) that does not seem to promise good returns hence high costs yet low returns. Therefore, one great challenge for the firm is to find a way to curb the problem of high cost which is an environmental pressure (Barnes, 2004). The management on its part has decided on closing the UK-based factory due to its inability to produce the required threshold. Another issue notable in the D2 case is the leadership and management. This is a very important aspect of a company that requires proper and careful consideration in the organizational change. The leaders and mangers in the organization are like the drivers of the vehicle and determine where it goes depending on how they choose to deal with the situations that arise and require an action of change within the company

Dirty Water Bill Assignment Example | Topics and Well Written Essays - 250 words

Dirty Water Bill - Assignment Example This may lead to more damage downstream as these pollutants begin to accumulate. This policy as stated in the public outcry is literally similar to the notion of whatever happens in Vegas should stay in Vegas so this policy would fail quickly (Carter, National Wildlife Federation). H.R. 2018 bill was likely to threaten water quality in American rivers, streams, and lakes. The ability of federal and state governments would be limited in terms of ensuring that all American citizens can access clean water. The bill would limit the Environmental Protection Agency’s capability of revising an agreed water quality standard; this would happen only if the state agrees. It would prohibit the EPA from disallowing a water quality certification that is granted by a state. It would hinder the EPA from limiting federal financial aid for the state water quality program if a state does not comply with the water quality standards. Protected waters, aquatic waters would become degraded since the H.R. Bill 2018 renders EPA as somewhat meaningless. This includes weakening permit reviews that normally determine alternatives that do not harm the environment, do not go against laws, and do not degrade waters. H.R. Bill 2018 would lead to harm to the environment in the short ru n and long run. United States. Congress. House. Committee on Rules. Providing for Consideration of the Bill (H.R. 2018) to Amend the Federal Water Pollution Control Act to Preserve the Authority of Each State to Make Determinations Relating to the States Water Quality Standards, and for Other Purposes: (to Accompany H. Res. 347). Washington: U.S. Government Printing Office, 2011.